Dubai Watch Week should be on your weekend itinerary

From the time I was fairly certain that I wanted to be a writer, I was sure of one thing. My writing would strive to deconstruct the world. My sentences would be short I vowed, my thoughts even shorter.
I would take big, complicated things and break it down to 1,2, and 3. Nobody is interested in complications; not in life, not in reading.

This is why anatomizing The Dubai Watch Week was a very difficult task.
How do you break down horology? It is the science of measurement of time. It is by far as complicated as sending people to Mars and making sure they stay alive.

The second edition of Dubai Watch Week is currently live and kicking at DIFC and Dubai Mall. It will be alive till 19th, and even if you are a not a ‘watch’ person, I would still ask you to make a rendezvous with time and visit.

Time is precious. You have read that on many inspirational posters, and you may even believe it if you are 30-something and do not remember the last time you got to enjoy that hobby you loved in your 20s. You must definitely believe it if you are above 40 feeling the burden of existence. Life catches up, gets us busy but the seconds keep ticking.

In the past, we would follow shadows on sticks, sundials, water clocks till around 1500, when mechanical clocks came into being. These watches were made for the rich and the powerful, but is time really different for anyone?

The mastery of measuring time has been passed on for generations: even if video kills the radio star, the watchmaker remains. He will be there in the future, teaching us the science of breaking down to the billionths of seconds and making the cuckoo clock go ‘cuck-oo.’

Leave your Swatch at home for this one.

This is the rough schedule with two days remaining for you to catch:

Dubai Mall:

**Master of Time Exhibition**

The Dubai Mall’s Grand Atrium will be host to over 100 museum pieces, which will showcase the region’s largest watch exhibition to date in The Mastery of Time curated by the Fondation de la Haute Horlogerie (FHH).


**24 Hours in The Life of Swiss Cuckoo Clock **

The Fashion Catwalk will be home to unique Cuckoo Clock exhibition curated by Alexandra Midal. The exhibit will be showcasing 24 modern renditions of the Swiss emblematic figure of time created by students of HEAD-Genève art school.

Gate Village DIFC:

**Grand Prix d’Horlogerie de Geneve**

The GPHG (Grand Prix d’Horlogerie de Geneve) will be presenting their annual travelling exhibition of winning watches at the Ayyam Gallery in the Gate Village DIFC.

**Horological Movements**

Curated by Dubai Watch Week and participating brands, the Horological Movements exhibition will introduce guests to the watch movements and complications and visitors will have a rare opportunity to meet the “masters of time” – brand CEOs, Founders and watchmakers. The exhibition will run till 19th November in the Farjam Foundation and Opera Gallery in the Gate Village DIFC.

**Make Time Your Own**

This year, for the very first time Ahmed Seddiqi & Sons have curated an experience called Make Time Your Own. The experience will let the visitor step into the world of time as they experience four different relationships with Time; Walk with time, Control Time, Let Time Slip Away and Hold Time Still. This will run till 19th November at Yadoti, Gate Village DIFC.

There are exhibitions, creative hubs, talks and a lot of things going on at . Even if you wish to catch some of it whilst a weekend out at the mall, do so, it is an opportunity to see historical timepieces from around the world.

Dubai Watch Week
Organized by Ahmed Seddiqi & Sons, Dubai Watch Week (DWW) — under the Patronage of Her Highness Sheikha Latifa Bint Mohammed Bin Rashid Al Maktoum, Vice Chairman of Dubai Culture & Arts Authority. DWW covers a wide range of topics for any audience including exhibition panels that are free and open to the general public.


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