H&M’s Wes Anderson campaign was just the Christmas present we needed this year

If you saw life through rose-tinted glasses, would it be a Wes Anderson movie?

I imagine it would still be the same amount of laughter, anguish, quirks and despair but prettier; washed over with a retro palette, making it all just a tiny bit softer.

 

 

It’s like Christmas for the non-Christians. It is about Home Alone, Love Actually, snow, sweaters, milk, cookies and all that we watched on TV and learnt to love like our own.
That is the best part of festivals, they have little to do with religion and a lot to do with celebration.

This wasn’t Wes Anderson’s first collaboration with fashion. When he created the shorts along with Roman Coppola for Prada for the launch of their perfume named ‘Candy’, it was less about the perfume advert and a lot more about the girl; and we wouldn’t have it any other way.

H&M’s Wes Anderson campaign was just the Christmas present we needed this year. It is almost fantastic to see art touch seemingly foreign albeit commercial realms. These realms by the nature of them are bigger, making any form of art reach to people who haven’t possibly ever watched or heard of Wes Anderson. This is why we need to celebrate this campaign.

These remind us, that even giant corporations with their giant photoshopped billboards; sometimes for the sake of the spirit of celebration, break away and find the art in them.

 

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